Carrefour and Netflix will test a joint subscription offer to attract new customers

Subscription to streaming platforms with discounts on certain supermarket products: Carrefour and Netflix are testing a joint subscription offer in the towns of Rouen and Bordeaux from Monday, each hoping to win new customers. “For 5.99 euros per month and without commitment, customers simultaneously benefit from a 10% discount on all Carrefour brand products.“, ie more than 6000 references,”And a Netflix Standard subscription with advertising», announced the two behemoths in a press release on Monday.

Subscribers have “Free home delivery from 60 euros of purchase», according to the Carrefour website, free delivery is available today from a purchase of 150 euros. The operation includes a few hundred stores, serving as a test before possible expansion across the region. “We need to demonstrate that this makes it possible to recruit more broadly.» Customers and retaining them, explained Caroline Dacey, executive director specifically responsible for customer experience and brands, during a telephone press briefing on Monday. “Reaching a wider audience is an objective we share with Netflix“, with which the stage point is organized”Around September/October“

Laurent Huguen, commercial director for Netflix, explained during this press briefing that he “Netflix’s first subscription partnership with a major retailer” “This did not seem natural to us before. We try to find ways to meet new audiences, which allow partnerships with new players.», he clarified by clarifying that the two companies were already in partnership for the sale in Carrefour stores of products derived from certain Netflix series. The two towns were chosen because they had “A wealth of structures» of stores, from hypermarkets to small local shops, and “The customer profiles of these two sectors are quite broad and complementary“, explained Caroline Dacey.