London’s Burton store in Tarbes closed its doors permanently this Saturday, February 10, as did all of the ready-to-wear brand’s stores in France. Until the last day, customers flocked there to make final purchases and thank the team.
The weather this weekend didn’t necessarily encourage leaving the house, but despite the rain and wind that blew over the Pyrenees, many people took advantage of the last day the Burton store was open to do their shopping. And also says goodbye to the team at this historic boutique on Rue Maréchal Foch.
“We get so many words of sympathy, it warms our hearts,” says a saleswoman at the shop, especially moved when she turns the last page of this beautiful story. It must be said that both employees and customers have shown great loyalty to the brand since its inception in Tarbes, 50 years ago. “Over 50 years, there are inevitably links that have been made,” his colleague moved. Links also good professional balance sheet.
“In terms of sales, we were performing well. With Pau, the Turbes store was the most profitable in the network. And the three employees were very popular with customers. Burton’s spirit was also that of loyal and competent employees” , underlines its director, Frederick. So the reasons for its downfall must be found elsewhere and he cites several reasons including competition from online sales, excessively high operating costs, strategic mistakes, etc.
“This beautiful building will be empty of its soul”
Burton Boutique in Tarbes was an institution in the prefectural town.
But that is now in the past and if the Burton team still have trouble considering the future, they can be proud of holding the ship together with very good results and satisfied customers.
Like Beatrice, regret the disappearance of this true institution. “Tonight, I will be pulling my Burton card out of my wallet with regret. Sad to know that this beautiful building will become an empty shell of beautiful, quality clothes that knew how to be trendy without being overbearing and most of all an empty store. soul, of the beautiful people who inhabit it. And for the ceremonies. In addition to no longer having a store with a selection that suits me and my husband, I will miss these people who loved their jobs, knew how to give advice. Thank you, maybe I’ll miss them more than them. The clothes and I think they’ll miss their customers too, and it’s sad to know they’re away from sharing their whole lives, lives today,” she testified.
Yesterday evening, the store definitely brought down the curtain but its team carried out its mission with dedication to the end, including the last ten days, when sales literally exploded, with a 70% discount on the entire collection. “We achieved three times the target set for the month of February,” the director confided without disclosing figures. And if that’s not enough to save the company, “it’s important for us, for our honor. We were able to show last time that the brand is working well, that we know how to do it. And that it’s important to publish us. Grants. Head held high,” he concluded.
