Auchan “mystery carts” are a real success among customers

Like Kinder Surprise, Ouch has organized operations “Mystery Cars”

In 45 stores for several months. Which is causing a lot of excitement on social networks. What does this actually consist of? Although inflation has continued to decline, price increases, particularly food prices, have not returned to their pre-crisis levels. Because of this, the French company filled carts with unsold products, the latter covered with an opaque plastic film. So the consumer pays for a bunch of products at a discount… (-66%) without knowing it. The selling price of the lot varies between 50 and 100 euros. If there is a disappointment, the customer cannot exchange or return it.

Enough to charm the most modest French. A video of the operation from the Auchan store in Bagnolet last week has been viewed more than 1.8 million times on TikTok. These discounts were first launched by Dieppe Hypermarket (Seine-Maritime), before spreading across France. “We were in a meeting with managers and we were looking for an idea to increase sales, a small business innovation (…) An employee told us about an American show he had seen in which they sell mysterious containers. We told ourselves we could do it with carts,” Jeremy Juan, director of Normandy Hypermarket tells BFMTV.

A sign of customer enthusiasm, “When the operation was announced on Facebook”, shop”Within 30 minutes there were over 200 messages, mostly from people wanting to order.” Since the first event, more than 500 trolleys have been sold in this hypermarket, which is now trying to give space to make this big promotion extraordinary.

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