Roblox Report Highlights Gen Z’s Sense of Digital Expression

This week, Roblox released its 2023 Digital Expression, Fashion, and Beauty Trends Report, which details user interest in digital fashion, beauty, and self-expression. The report shows that Gen Z is becoming more and more interested in outfitting their digital avatars, with some saying they enjoy it more than outfitting their physical bodies.

The report collected data from more than 1,500 Roblox users between the ages of 14 and 26. According to the report, 56% of respondents believe that stylizing their digital avatar is more important than stylizing themselves, compared to 42% who answered the question in the same way. last year. Gen Z users also said they prefer recognizable brands, and 52% of respondents said they would spend at least $10 a month on digital fashion.

Manuel Bronstein, chief product officer at Roblox, said in a statement: “As we build our platform and products for immersive communication and connection, ensuring people have the widest range of opportunities to authentically express themselves through their digital identities is a top priority for us. . . We want everyone to be who they want to be and create avatars and digital fashion that they love.”

Users also sometimes change their real-life style to reflect changes in their digital fashion, according to the report’s findings. Up to 42% of Gen Z respondents said they have expanded their fashion to reflect their digital style. Up to 84% of respondents said their physical body was at least somewhat inspired by their digital avatar, and one in four said they try to look like their avatar.


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Fashion and beauty brands are some of the most active in the metaverse and digital avatar space. elf Beauty recently launched its own Roblox experience, with Threadless and House of Blueberry joining the ranks of digital brands on the same platform. Apart from the platform, Cocone recently launched its digital fashion brands in the US market.

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