TOKYO, November 15, 2023 /PRNewswire/ — Blackhawk Network (BHN®), a leading branded payments provider, announced a partnership with Roblox, the global immersive communication and communication platform, to offer digital gift cards in Japanese Yen (JPY) on its gift card offering. website – Consumers are everywhere Japan You can now purchase Roblox digital gift cards.

The smooth operation of the platform will allow Roblox to further expand its appeal to Japanese consumers and expand its global community of over 65.5 million daily active users (as of June 2023).

Roblox digital gift cards are redeemed for Robux, the platform’s virtual currency, which is used to purchase digital items and accessories for an enhanced and more personalized experience. Gift cards can also be redeemed for a monthly Roblox Premium subscription, which gives access to premium items and special discounts on the Roblox Avatar Marketplace.

“Using this platform ensures that Roblox users are Japan will have a seamless and secure digital gift card purchasing experience across a variety of devices including mobile phones, PCs and tablets. “Roblox is a platform for extraordinary creativity and social connection, and the new Roblox digital gift cards will offer Japanese consumers even greater customer satisfaction,” the company said. Matt HoweRegional Head of BHN for APAC and EMEA.

With the addition of the Japanese Yen, Roblox can now offer its global community six popular gift card currency options (USD, CAD, GBP, EUR, AUD and JPY) for purchase on

About the Blackhawk Network

Blackhawk Network (BHN) is a global leader in proprietary payments technology. We strengthen relationships between brands and their customers, employees and partners by turning transactions into connections. BHN’s portfolio includes: gift cards and eGift products, promotions and distribution that enable faster revenue growth; Rewards and incentives that increase customer loyalty and engagement and are integrated into today’s leading platforms; and Payments, which enable businesses and customers to access and distribute funds in convenient and innovative ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Find out more at



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SOURCE Blackhawk Network (BHN)

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