Primark and Rita Ora are joining forces in an exciting fashion collaboration, offering their customers unique and affordable styles.
London, September 12, 2023 – Renowned global fashion brand Primark has announced an exciting collaboration with sensational music star and style icon Rita Ora. This exciting project marks a milestone in Primark’s history, as it is its first true global collaboration. collection, title “Rita Ora x Primark”Will be available in over 430 Primark stores from 19th September.
The collection, which has been in development for several years, promises to offer Primark customers the opportunity to shop Rita Ora’s unique style at affordable prices. Created in close collaboration with Primark, Rita Ora and emerging designer Jawara Alleyne, along with Rita’s stylist Pippa Atkinson, the line includes designer gifts, denim, suits, casual dresses and outerwear, as well as accessories and shoes. Versatile and timeless.
A distinctive feature of the collection is the ability to combine different trends and styles, from casual for day to day to elegant sets for the evening. Additionally, the unofficial gifts include Rita’s personal touches, including a reference to her recent album “You & I”.
Rita Ora, who has been a loyal Primark customer throughout her life, has been involved in every step of the collection creation process. Her love of the brand and her desire to provide customers with access to high-quality fashion at affordable prices led her to team up with Primark.
Rita Ora expressed her enthusiasm for collaboration in decision making: “Throughout my life, I have always enjoyed being stylish, and when I was younger, I couldn’t do without Primark. I can always enhance my perceptions with the wonderful gifts they have given me. Honestly, that was when I learned to be creative and play with fashion. Creating this collection with Primark has been so nostalgic for me, and I’m wishing that world could come again!”
The advertising campaign starring Rita Ora was filmed in London and aims to convey a message of unity and freedom in the way we dress, a central theme throughout the collaboration.
The first “Rita Ora x Primark” collection will be available in all Primark stores from 19 March. Customers can also check the availability of products online before visiting a local store. This exciting collaboration promises to bring Rita Ora’s style to a wider audience, allowing customers to express their authentic self through fashion.