Bright and attractive liquid lipstick!

In the world of fashion and beauty, the current understanding is that virtually all trends are cyclical. That’s why the ’90s brush was seen again at the Chanel show, and why super cool TikTokers are suddenly obsessed with low-waisted pants and other ’00s trends. In the late 2010s, it didn’t really disappear—it just changed.

The modern look of liquid lipstick is decidedly sexier and more luxurious than the deep mattes of the past decade. The feel is described as a “latex lip” but dipped in pigment for full color coverage. And with so many top beauty brands releasing their own versions of the trend, there’s never been a better time to try out this eye-catching trend.

who used trend

On the red carpet, celebrities like Salma Hayek, Kerry Washington, Dove Cameron, and Lori Harvey have recently worn ultra-glossy, pigmented lip colors, a big change from the sheer glossy glosses or full mattes that were a favorite at the beginning of the year. Is.

Barbara Palvin Sprouse also got in on the trend (reproduction/Instagram/@tobymakeup)

On beauty-focused apps like Instagram and TikTok, several viral tutorials have featured “latex lips”, though not necessarily by that name. Those who have been following beauty trends on international social networks may have noticed the emergence of the “latex lips” craze based on previous trends. Following the huge popularity of glossy “gym lips,” the craze for nourishing lip oils, it was only a matter of time before gloss met color in equal parts. And thus the vinyl finish was born.

Beauty brands are bucking the trend

On their part, beauty brands are bucking the trend by creating essential “latex lip” products that automatically go viral. Lady Gaga’s heavyweight makeup line, Haus Labs, can barely keep stock of its Atomic Shake Long Lasting Liquid Lipstick ($50) thanks to enthusiastic TikTokers showcasing reflective shine and punchy color preserved with the technology. “Shiny Shield”,

Lady Gaga’s brand is one of the main names in the trend (reproduction/Instagram/@ladygaga)

Mary Kay also launched her own product, the Vinyl Finish Liquid Lipstick Kit (R$99), which includes everything from muted shades to bold highlights like electric purple and rich, sensual red.,

Featured photo: Dove Cameron backstage at the show. playback/Instagram/@dovecameron.

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