New social network Threads struggles to retain its users after its first month of life

In the first five days of life, Meta’s new social network, threadsIt hit 100 million subscriptions, becoming the fastest growing app in history, and now, a month later, the app has lost engagement and the platform is struggling to retain users.

Threads’ daily active users have dropped by 82% since launchAccording to Sensor Tower, only 8 million people access the application each day. This is a very small figure if compared to the average of 237 million daily Twitter users.

Too time has fallen I didn’t have any problem with the application. According to Sensor Tower, a month ago users opened threads an average of 14 times and spent an average of 19 minutes browsing and now open applications an average of 2.6 times a day and spend less than three minutes a day on it.

Desinfla’s involvement with Los Famousos

Singer, Actor, Politician and Influencer They were part of the 120 million downloads Threads achieved in its first month.

Some famous people like Kim Kardashian created a profile but didn’t publish anything. while others prefer personality Katy Perry, Ellen DeGeneres, Bill Gates, Britney Spears, Shakira, Alexandria Ocasio-Cortez or Oprah Winfrey Empezarón fuerte y luego dejarón de publish tan a menudo.

DeGeneres was the first 3,000 people to download Threads. The presenter joined Twitter in 2008 and in 2014 achieved one of the most viral tweets on the platform for publishing a selfie with Bradley Cooper, Jennifer Lawrence, Lupita Nyong’o, Meryl Streep, Julia Roberts in the middle of the Oscars ceremony. , Kevin Spacey, Brad Pitt and Angelina Jolie, but haven’t tweeted since April 22.

“¡Bienvenidos a Twitter Gay!”, he wrote in the threads on July 5. DeGeneres then published six times during his first week in the threads, but for two weeks he has not uploaded anything to the social network.

A similar thing happened with the singer Shakira, who was very active during the first few weeks and now rarely published.

el exito de la novedad

monday jose mendozaProfessor at New York University, this trend is normal, because the first few weeks were dominated by the novelty of what this new social network of Mark Zuckerberg would look like, which was announced as a less toxic network, without hype and with fewer bots . ,

“We will have to wait to see if the platform will be what it is promoting, a platform where there will be more healthy conversations”Famous Mendoza.

for your part, zuckerbergThe company’s executive director said in the framework of the Meta (Facebook, Instagram, WhatsApp and Messenger metrics) business results that Threads has exceeded expectations.

“Now we focus on (user) retention and improving fundamentals. And then, we’ll focus on growing the community to the scale that we believe is possible”, Zuckerberg said, adding that he expected to make money with Threads for at least a few years. Didn’t expect to earn.

missing a change of threads in a month

for the moment, Threads looks like a copy of Twitter -Red has been renamed its dueno Elon Musk to “X”, as users can publish photos, videos and text of up to 500 characters and interact with them in three ways: by giving them “me gusta”, They can be returned at the post. And commenting.

On July 25, Threads made its first change and began offering users the option to view content from accounts they follow in chronological order, similar to Twitter.

Ayer, Zuckerberg announced that the “Pronto” platform would have a search function and it would be possible to access it via the web.

Threads is another way to differentiate between the two networks. No direct messages available, nor can hashtags be used or tags, so there are no trending topics or trends.

Mendoza, it is clear that the “personality” of the threads has not yet been observed, as it will take time.

In reference to the future of Twitter and Threads, the expert said: “I believe all platforms can co-exist. Each platform will have its own tools and policies and it is up to users to choose the appropriate platform as per their interest.”

Direct messaging in threads is one of their short term priorities