After the success of biopics of famous singers and actors, there is a new trend taking off on the streaming platform and these are biopics of famous brands.
Reliving the nostalgia of audiences – and consumers – these films are the new attraction that attracts customers. A history of ingenuity and persistence seems to be the new habit of Hollywood, along with being based on real facts.
Tetris, Pinball, Nike, Cheetos and even Blackberry are just some of the big brands whose story has been told in a movie. Of course, how could it be otherwise when it comes to products that have literally changed people’s lives.
Facebook’s story won’t be told like David Fincher’s in ‘The Social Network’ or John Lee Hancock’s in ‘Hambre de Poder,’ the film stars Michael Keaton in the role of McDonald’s creator Ray Kroc. They are all reports of products that became banners of success in a capitalist system in which rebellious and determined geniuses were common.
As far as visionaries are concerned, the case of ‘Vayu’ is the clearest. To put it simply, Nike was a bad shoe brand in a market dominated by Adidas and Converse. But if the brand’s executive director Phil Knight — guided by his basketball mentor, Sonny Vaccaro — happens to be the god of the sport, Michael Jordan, lends his name to one of his Zapatillas, the brand’s sales will soar to astronomical levels. The story of how Phil (Ben Affleck) and Sonny (Matt Damon) convinced Jordan – who was then signed by Adidas – to christen them Nike Air and turn them into the best-selling models in history Has been. ‘Air: The Story Behind The Logo’, is a super inspirational film that can be watched through Amazon Prime Video in our country.
And if it’s about overcoming adversity and having products that you must have, ‘Tetris’ is also a good example. Like ‘Air’, the film also marks the origins of an iconic piece of pop culture as it is a single-player addictive game with blocks that fall off the screen to adjust and can be played with popular handheld consoles around the world. was released in Nintendo.
The problem was that the rights to the game were held by the Soviet Union. Meanwhile, North American entrepreneur, Hank Rogers (Taron Egerton) moves to 1980, a time when any deal with present-day Russia is nearly impossible to sell, but has the ambition to learn that the game was about to be a ‘hit’. ‘Sales, it was strong. John S. Directed by Baird, the film – which at times feels like a spy – can be viewed on Apple TV+.
And following the playful theme, ‘Pinball: The Man Who Saved the Game’ is also available on Amazon Prime Video. In Spanish, the title is translated as ‘Pinball: The Man Who Saved the Game’, as it sounds like a joke, but is popular in the United States due to pinball being listed as a game of chance. Was banned for 35 years. But in 1976, author and magician Roger Sharp proposed repealing this law and demonstrating that it was a sport of physical fitness. Described as a mockumentary and helmed by Mike Faust, it’s a short film but with great reviews.
And you don’t have to be North American to be the hero of these success stories. According to Hollywood, even a Latino can be successful in the corporate environment of the country of opportunity.
This is what happens in the film ‘Flamin’ Hot’ directed by Eva Longoria, which focuses on the image of Richard Montañez (Jesse Garcia), the alleged creator of spicy Cheetos (popularly known as Chisitos in Argentina). If we don’t have so many Visas in our country that they’re hard to find in kiosks or supermarkets, it seems that in the United States, the flavor meant a jump in sales for the frying company, Lay’s. The film – which is available on Star+ – tells the story of how Montañez rose from the cleaning section of the factory to becoming one of its managers, working with his family to create a spicy sauce and present it to the owners. Type. All the same, not only introduces a firm to the Latin market, but also saves Quibra. However, the longer film sparked controversy as it premiered, with the company coming out with a denial from Montañez, claiming to have seen nothing of the sort in the making of Flamin’ Hot.
the rise and fall
However, not all innovations result in success. Hubo products, which were necessary for consumers at the time, but were crushed by the competitive struggle.
Something similar happened with the mobile phone company Blackberry and a glimpse of its rise and fall is also found in a film of the same name, which however did not reach our country.
Directed by and starring Canadian Matt Johnson, the film follows the story of Mike Lazaridis (Jay Baruchel) and Douglas Friggin (Johnson), friends who developed the innovative idea of incorporating an electronic mail function on a mobile phone. Their revolutionary creation attracts the attention of Jim Balsillie (Glenn Howerton), who decides to join the team of programmers and will try to make the business prosper, no matter what the cost.
But technology developed by competitor Apple has outclassed them to the point that the BlackBerry today doesn’t make a phone call.
At a moment for humanity when the future seems so uncertain – through the climate crisis and the technological revolution – these types of reports, it seems, coax viewers into the comfort of a past in which everything seems simpler. And these seem to be the key to its allure.