Vinyl helped launch ‘Barbie the Album’ to the top…

Like the film, Barbie’s soundtrack was also a huge hit! The album also debuted at number two Billboard 200 and became the best-selling vinyl (33,000 copies) of albums released as the soundtrack to a theatrical film since 1991. But how did the format help popularize the track?

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well, first of all, “Barbie: The Album”With the participation of many famous artists in the market, such as Dua Lipa, Billie Eilish and Sam Smith, But that was not the only factor responsible for the film’s songs reaching the top of the charts.

Second Kevin WeaverPresident of Atlantic Records and co-producer of the album, the record’s success and global reach were predetermined by a marketing strategy. To the executive, it was essential that the label’s international teams position themselves to ensure that dealerships around the world were involved in vinyl sales.

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Set the record for the largest number of vinyl copies sold for a soundtrack “Barbie: The Album” It also had the second biggest opening week overall of the past 4 years, second only to Lady Gaga’s “A Star Is Born”. Bradley Cooper.

Although the label had never gambled on a soundtrack release of this magnitude before, Weaver stated that this strategy based around vinyl was in the production’s plans from the start.

“We recognized the value and importance of being able to deliver songs with enough lead time to make vinyl and get them out to the world on time. It was one of the most fundamental aspects of what we were doing. Commented by the executive.

The final version of the album featured several hits, such as “Dance the Night”by dua lipa “What I’m Made For”by Billie Eilish “Barbie World”by Nicki Minaj, Ice Spice and Aqua, “The Man I Am”by Sam Smith “I’m Just Ken”and much more by Ryan Gosling!

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