written in trends He 8/6/2023 00:00 am

In the first five days of life, Meta’s new social network, threads, i got 100 million subscriptions, Thus it became the fastest growing application in historyAnd now, a month later, engagement in the app has dropped significantly, and the platform is struggling to retain users.

The number of users and daily active users of Threads has dropped by 82% since launchSecond sensor tower, Only 8 million people access the application each day. This is a very small figure if compared to the average of 237 million daily Twitter users.

The time users spend in the application is also reduced, A month ago users opened threads an average of 14 times and spent an average of 19 minutes browsing them and Apps are now opened an average of 2.6 times a day, spending less than three minutes per day. According to the data analysis platform and algorithm.

The Fall of the New Social Network

some famous people like Kim Kardashian, if they have created a profile but they haven’t published anything. while others prefer personality Katy Perry, Ellen DeGeneres, Bill Gates, Britney Spears, Shakira, Alexandria Ocasio-Cortez or Oprah Winfrey Empezarón fuerte y luego dejarón de publish tan a menudo.

DeGeneres was the first 3,000 people to download Threads. The presenter joined Twitter in 2008 and in 2014 achieved one of the most viral tweets on the platform for publishing a selfie with Bradley Cooper, Jennifer Lawrence, Lupita Nyong’o, Meryl Streep, Julia Roberts in the middle of the Oscars ceremony. , Kevin Spacey, Brad Pitt and Angelina Jolie, but haven’t tweeted since April 22.

“¡Bienvenidos a Twitter Gay!”, he wrote in the threads on July 5. DeGeneres then published six times during his first week in the threads, but for two weeks he has not uploaded anything to the social network.

for the moment, Threads looks like a copy of Twitter—Red has been renamed “X” by its duo Elon Musk—as users can post photos, videos and text of up to 500 characters and interact with them in three ways: Giving them “me gesta” , posting and commenting on them.

With information from EFE.