The family of Cristiano Ronaldo has signed the new advertising campaign for FG Emprendimentos, a construction company based in Balneario Camboriu, on the north coast of Santa Catarina, which has more than 40 years of experience in the civil construction market and has many clients in Paraná.
The campaign was recorded in Balneario Camboriu, with CR7’s mother Dolores and the athlete’s sister Catia, and in Europe with the participation of Cristiano Ronaldo. The campaign video can be viewed at this link.
The Graciola family, which founded FG, already knew the Aveiro family. From 2021, relations have intensified and Cristiano Ronaldo’s family has become interested in investing on the coast of Santa Catarina. “Our families have strengthened ties by being together in the Balneario Camboriu and on international trips. We have purposes that unite us, values that make our partnership even stronger. We share respect, human appreciation and value family values. This experience, the exponential growth of Balneário Camboriú and the international notoriety of the destination, consolidated the Aveiro family’s desire to invest in the city, unify our brands and thus create the FG and Familia Aveiro campaign”, explains Jean Graciola, co-founder and president of FG Empreendimentos.
He confirmed that the Aveiro family would have both residential and commercial addresses in the city of Santa Catarina. This information was confirmed by Catia Aveiro, the star’s sister and manager of investments in Brazil. “We met the Graciola family during one of our trips to Brazil and have since become very close friends. They were in Portugal several times, in moments of camaraderie and as we – me, my mother and my brother Cristiano – were both looking for new investment options, we developed our conversation. In addition to the new residential addresses, we have also designed our new address for Balneario Camboriu, another business project for the family”, highlighted Cristiano Ronaldo’s sister Catia Aveiro.
The production company of Santa Catarina has already included other stars in its marketing campaigns, for example, when in 2012 it announced a partnership with actress Sharon Stone, which developed until 2017.
Balneário Camboriu ranks as the most valuable real estate square meter in Brazil, according to the FipeZap Index, which evaluates 50 cities in the country and the evaluation is also boosting the entire real estate market in Santa Catarina. Currently, six of the 10 cities with the highest appreciation are from the state.
The construction company signs off on the tallest projects in the country – including the tallest residential in Latin America, One Tower – and has already delivered 62 projects. It currently has 13 works in progress in Balneário Camboriú and Praia Brava, with over 1,250,000 square meters designed.