Nike, the Rolling Stones… this is the story of famous brand logos – Idealista/News

In the movie Airone who reports matches between players Michael Jordan and firm Nike, it appears in one of the scenes in which the firm’s director, Ben Affleck, admits that he was underpaid for the company’s logo. As soon as we all recognize that there is no problem because this is what any powerful design should have: Sensiles y Limpieza, it is already known that less is more, both in design and in decoration.

The Nike logo was created in the 70s after the company launched a contest in which 35 graphic designers participated. What they were looking for was a logo that had a connection to the movement. I conquered a woman Carolyn Davidson Who worked on a number of ideas, among them the winner, the swoosh, an image resembling a wing alluding to Nike, the Greek goddess of victory.

He paid $35 for the design and, moreover, the director of Nike who was in charge of it commented that he was not happy, but how she went to jail for launching it… Davidson continued to work for them until 1976, when Nike hired its first outside advertising agency.

A few years later, he was cited in the company’s workshops to make Davidson a series of gifts, including a diamond ring inscribed with the Swoosh and over 500 shares of the company, an economic recognition of at least the $35 in compensation he had initially paid. Nike would remove that brand name from the logo which was single from then on.

This is not the only example of a logo that today is worth pasta but that it was paid modestly in your day. If we go to the field of music, who will not recognize the famous dead Rolling stone, La Boca Rosa, also known as Mauritos Jäger, was also born in the same decade, the 1970s. It was first seen on the cover of the Sticky Fingers album, which was designed by Andy Warhol (many from there think that it was he who designed the mouth) and which represented vaqueros and cremlera abriandoz with the pen moving to the right (Spain did not have such entertainment at the time and was censored). Obviously, the mouth is inspired by Jagger, and the tongue refers to the Hindu goddess Kali, goddess of eternal energy.

designerwho worked on their design for two weeks, if 50 pounds of them levo For a logo that has been reproduced on absolutely all kinds of items. In 2008, the Victoria and Albert Museum purchased the original design for over $92,000, which is still there.

But while there are examples of grassroots designs that would be paid for at the cost of jeans, there are also cases of patents that have been granted for ridiculous sums compared to the economic benefits gained over time. One example is a table game that practically all of us have played at some point, Monopoly.

If you attribute your authorship to an American engineer, but it isn’t, the author was a woman, Elizabeth Maggie Phillips, inventor and activist for women’s rights. He created this game in 1902 and named it landlord gameEl juego del teratentiente.

Magee was a follower of the ideas of economist Henry George, who advocated that wealth from nature should be distributed equally among all and established a single tax system to record the income of the earth. Magee launched his game in 1904 with the intention of introducing these ideas to the public: the game had two sets of rules and players could change from one system to the other. He patented his invention in 1905, and in 1936 the Parker Brothers Company bought the patent for $500. A few months earlier, Charles Darrow, who already knew Magee’s game, patented a modified version that included the words monopoly, They sold millions of copies and the same company, Parker Brothers, bought the patent, but unlike the contract with Magee, they included the copyright rights, with which Darrow became a millionaire.

But let’s end this tour by a well known logo of the company that paid for its logo for a pastizal that it commissioned Salvador Dali. we refer to chupa chups, The firm already had a design but this did not convince them they accused the Catalans of having died elsewhere. It is not known how much was to be paid for, in the poor language they speak the artist took only an hour to complete the design and who charged a large sum for it. His improvements were few but definite: he used a single colour, red, on a yellow background and also introduced the floral motif that covered Caramel’s name. The final contribution was to place the logo on the top of the wrapper, giving it more visibility.