After successfully collaborating with musicians such as Saja, Diplo, Post Malone and Justin Bieber, among others, the iconic footwear company has now named Lil Nas X as its new global ambassador. In honor of the announcement, the Grammy-winning artist also stars in a campaign for the brand’s new platform shoe collection.
“I’ve always loved taking things to the next level, so I’m very excited to be partnering with Crocs on this new height of collection,” Lil Nas said in a statement. “These new styles are awesome and I know everyone is going to be mesmerized!”
In the models it represents, There are three new styles in the Height collection: Siren Clog, Siren Chain Clog and Mega Crush Color Dip ClogAll limited edition.
“Lil Nas X and Crocs are the perfect pairing, representing bold and unbridled self-expression, and welcoming everyone to discover who they really are,” the brand says in the statement.
Crocs have had great success in the past partnering with high profile musicians and fashion brands to promote limited edition collections. The footwear brand has partnered with notable Crocs lover Post Malone for five collections since 2018, and as of 2020 has enjoyed a long-term partnership with Justin Bieber and his fashion brand Drew House. Most recently, Crocs partnered with Sza for a Y2K-inspired collection. , which included versions with a Mezcalilla print by Crush Clogs and Cozy Sandals by Crocs.
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