Alliances in the world of esports are extremely important for teams and peripheral developers. In Latin America, perhaps one of the most iconic relationships is the collaboration between Team Isurus and Hyper X. This relationship, which has been going on for 10 years, is getting closer and closer for both parties as both Team Isurus and Hyper X benefit from a huge relationship. In the case of Hyper X, they have many professional players to test different products while the team gets all the equipment they need to be able to play at the highest level. This unique opportunity allowed us to learn more about the home of Team Isurus, the lives of professional esports athletes, and the positioning of Hyper X.
Hyper X told us a bit about Gaming’s positioning in Mexico
One reality is that Mexico is a country that is truly a gaming country, given that our country has a market penetration of 57.2% of Mexicans who play video games. While this includes more casual audiences, 20% are console players and 8% are PC players. During this explanation, Pablo Menezes, business development manager for Hyper X Mexico, told us a bit about his customer model.
“We at Hyper X position ourselves this way because we understand this pyramid of games around the world. At the top of the pyramid are esports and streamers, who are professionals who already have a very closed segment. This part of the pyramid has an impact on all the boys who play every day and strive to reach this segment. Then this influence moves to the next level – these are hardcore gamers, non-professional streamers and people who follow the broadcasts of professionals and eSports matches. This is how Hyper X listens to the top of the pyramid to offer quality products and helps us achieve this advantage. Finally, these same levels gradually reach the level of casual and hyper-casual,” commented Pablo Menezes.
The Isurus team also told us a bit about the importance of relationships.
On the other hand, on behalf of Team Isurus Team, we spoke with Ezequiel Blasco, Director of Team Isurus. Eskiel told us about the process of finding the best Hyper X tools for each of his players and what the process is like.
“Because we have a wide range of choices, we always try to consult with the player about which one they think will play the most. We have some cases with full keyboard or 80% or 60% keyboard, we are trying to accommodate the needs of the player. There are players who use a lot more DPI and move their hand a lot more and need more space, so we’re looking for a smaller keyboard. We are trying to find a solution by talking to the players. The same is true with headphones. Obviously, we are always adapting to the new trends that Hyper X presents us. After we have spoken to the players, we will take care of sending requests to our partner.
In addition, Ezequiel told us a bit about Team Isurus’ strategies to attract new fans in the region. In this case, it mainly consists of being on various social networks, and also they tend to try to explain the games they compete in in the simplest possible way so that people can better understand what is going on.
Team Isurus participates in various disciplines such as League of Legends, Counter Strike 1.6, Counter Strike Global Offensive, Overwatch, Dota, Smite, Starcraft II, Mortal Kombat, Street Fighter, Fortnite, Heartstone. In addition to this, they partner with content creators to constantly get new content for the club.
Learned a little about the life of an esportsman
Finally, we were also able to chat with some of the professional Isurus players. Gavotto, bot laner for Team Isurus in League of Legends, told us about his daily routine as an esports player:
“Personally, I get up at 9:00 and go to the gym from 9:00 to 10:00. From 10:00 to 11:00 I read, I like to read about 5 or 6 books for the whole tournament. From 11:00 to 13:00 I play individually to practice what I need. At 13:30 we have a meeting where we can watch the game and learn about the game or discuss what we want to work on this week. From 14:00 to 19:00 we are already working. The job is to practice the team against the other team, practicing the strategy you want to use during the week. At 20:00 we mostly eat, and from 20:00 to 00:00 other hours that I use to play, because if you want to stay at this level (professionally), you have to dedicate many hours to it. And now from 12:00 to 13:00 I have a break. At this time, I can watch a video, a series, something like that. After that I fall asleep. And while I sleep 8 hours from 1:00 to 9:00. – Gavotto
The Mexican player was part of the LLA 2022 champion team where they had a very close final against Estral Esports. Although the team started out with bad news after Seiya’s departure, the team gradually rose to the top again.
And that was the full experience we had at Team Isurus House. Before leaving, of course, we could not miss the opportunity to get a couple of autographs. Keep an eye on our networks because there will be a couple of surprises there.