Multiscreen
Ariel Hymieregional general manager Kantar Ibope Mediadescribed the situation:Television is a great multi-platform that brings together live and on-demand news, sports and entertainment. Broadcasters and streaming platforms are converging. Broadcasters are adopting some aspects of the VOD strategy, and streaming platforms are rethinking the strategy of launching “all at once” and “binges” of new content to embrace traditional concepts such as “television by destination”.
Technologies are changing. The medium is the message, but it’s also important to update the content. Content is fluid and adapts to all devices.
With this circuit on stage, the decision about DirectTV: Television must adapt to technological advances and forge alliances that will enable it to reach a growing audience.in a variety of ways, whether through linear channels, via satellite, cable or the Internet, as well as with more dynamic and modern content.
Agreements
Streaming is the favorite brainchild of the 21st century, with hundreds of thousands of young people communicating with their own tools, from their homes, with their community. This is a new way to broadcast live with the possibility of wider feedback from the public through social networks.
Self-imposed activities such as e-sports (e-sports) form attractive scenarios for content producing and distributing companies with huge audiences and specific consumption patterns.
DirecTV thought what to do with esports because it is the fastest growing sector in the entertainment industry.
Hard fact: More than 200 million viewers watched the League of Legends World Championship final when the mythical Super Bowl was watched by 93 million. Game over.
This scenario was intended alliance of DirecTV Latin America and its DGO streaming platform with 9Z Teamcompany Dale Play Group And streamer Francis Postiglioneknown as ‘Frankaster’.
This will take you to FiReLEAGUE Battle, the most anticipated esports event of the year with the best video games. Counter Strike: Global Offensive.
DGO will accompany the 9Z teamwhen colliding with another large, Virtus Pro: The Last Stand.
But this is only the beginning. Frankcaster talked about the shirt sponsorship of the teams that the 9Z Team has in such disciplines as Counter Strike, Valorant (male and female), Sim Racing and R6. “And we will do special tournaments and content generation So new audiences can continue to work on the DGO platform“.
Concept
Federico VanziniCEO of 9z Team and Commercial Director of Dale Play Group:
“This is a major milestone as a company that had a vision to be a media tech supports an esports team with its DGO streaming platform. It speaks to the innovative vision of the company and its decision to give young people what they expect from the audience.”
Raul SlonimskyChief Content Officer of Vrio Corp (parent company of DIRECTV Latin America), on the important multi-platform:
“Young audiences represent a huge dynamism. And the demand demands to see or follow the content not only live, but anytime and anywhere. That’s why DGO, which allows access via mobile phone, tablet, computer or Smart TV.”
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