“There are 15 editions of NOS Alive, but 17 posters”, Alvaro Covis highlights remembering the pandemic

“NOS Alive has 15 editions, but 17 posters: for the memory of the future, we must never forget these two difficult years in which, mainly in the culture sector, we could not work”, Director of Everything is New And manager Álvaro Coves began by saying this at a press conference of the Association of Promoters of Shows, Festivals and Events on the eve of the first day of NOS Alive, and an interview with Lusa Agency and RTP on the sidelines of a guided tour of the venue In, he corroborated this idea.

The event begins this Thursday and is expected to attract a total of 165,000 people over the three days, with an average of 55,000 per day. Alvaro Kovis highlighted the presence of over 110 artists, including big international names such as Red Hot Chili Peppers, Arctic Monkeys, Sam Smith, Queens of the Stone Age, Lil Nas X, Lizzo and The Black Keys.

In addition to the headliners, Kovis highlighted the importance of artists such as King Princess, Carolina Deslandes, and Barbara Tinoco, who will also be performing at the festival. The goal is to provide a great event, featuring a variety of artistic performances including memorable concerts and comedy stages.

In terms of organization, the festival seeks to keep the main services in the same places, so that regular event-goers can easily find their way around. One of the novelties of this year is the introduction of the selective collection of organic waste for composting, following a program launched by the municipality of Oiras.

After two years of postponed editions due to the COVID-19 pandemic, this is the first year that the festival is being held in full normality. Covis expressed his emotion at seeing so many people working and contributing to the culture industry, and highlighted the importance of overcoming the challenges faced by companies and cultural professionals in recent years, so that Portugal can present the best events Carry on

“This sector is very resilient. Since the start of the pandemic, we’ve always said we’re the first to close and the last to open, and that’s what happened. There were people in all industries who changed professions. Here , Fortunately, we had many people who were resilient, suffered and wanted to stay in this field. Not all. But it made it possible, at least, that now everything can go on almost normally” , he said a year ago in an interview with Loos.

During a visit to the enclosure, it was possible to observe the assembly of the steps, the feeding areas and the ancillary structures such as the bathrooms. The venue is spacious and provides open areas where it is also possible to play ball, which reflects the dimension of the venue.

“We at NOS are particularly proud to be a part of this. It is an extraordinary moment to experience live music and culture. It is the culture of this incredible venue that is the Paseo Maritimo de Algeas, it is the culture of our great Lisbon, This is the culture of our country and it is an extraordinary act of tremendous consistency year after year”, in turn, explained Rita Torres Baptista, Director of Brand and Communications at NOS. “In a very simple way, NOS is about connection: we are connected by an invisible structure that connects us. And that structure is only visible to the extent of the things we love and this is one example. That’s why we’re here!”, she shouted.

“No stage is more important than the others, but at this point we are facing the NOS stage. All are welcome places to experience music good experience, For example, we have incredible memories of what happened here in 2022. Life happens on Instagram, TikTok, Facebook… in the next few days because we will all be connected!”