Refuturiza launches campaign in which new customers can earn up to R $ 100 per day – Live Marketing Magazine
What are music and fashion, we already know. The unprecedented partnership between Riachuelo, Radio Mix and media partner and official sponsor, respectively, of the first edition of The Town 2023, the largest music, culture and arts festival in São Paulo, which will take place in September. This year, bringing great national and international artists to the stage, such as Ezza, Ludmila, Maroon 5, Iggy Azalea, Bruno Mars, Post Malone, Demi Lovato, Alok and Foo Fighters.
The partnership offers a host of content on music, fashion, art and culture as well as indispensable promotions for listeners guaranteed to warm up to the days leading up to the event.
Riachuelo’s creative director, Adriana Yoshida, drops a few spoilers about what’s to come. “We are very pleased to have created this super partnership with Mix, and we are already arriving at the event in style, showing off five Riachuelo jackets customized by Tiago Mordix, a graphic artist in São Paulo, showing How each can customize a little look to really close up and live their fashion”.
The pieces are the same ones that were presented at the press conference held at the beginning of the year to announce the Factory Stage attraction, and which were also sold on the opening day of tickets in April.
In addition to promoting the jackets, the idea is that during the months leading up to the festival, the brand will hold several raffles for tickets to The Town – and some of them will be special, with one privileged person getting access to a VIP location at Riachuelo’s. will provide access. View. for one.
