Small businesses have always been challenged to compete with large corporations with virtually unlimited resources. Fortunately, they are emerging new technologies They level the playing field. Entrepreneurs can now take advantage of tools like artificial intelligence to expand the capabilities and productivity of their companies without adding large amounts of capital or overhead. Released by OpenAI in 2022, ChatGPT it is one of the most advanced and accessible AI on the market. Here are six ways entrepreneurs can use ChatGPT to save time and money.
1. Content creation
Most marketing experts agree that creating engaging content is one of the best ways to build a following and attract customers. The challenge is that content creation takes a long time. In most industries, posting to social media or your blog several times a week is standard, with each piece of content typically taking two to six hours. Unfortunately, this can take an entrepreneur away from other activities critical to keeping their business running.
ChatGPT can significantly reduce the amount of time it takes small business owners to generate the content they need, including articles, blog posts, video scripts, and social media posts. One thing to keep in mind is that ChatGPT takes advantage of the internet to obtain information. You could run the risk of posting something too similar to other sites, which can hurt your search engine rankings. It is important to always add your own personal touch to the content. But it is a fact that ChatGPT can significantly reduce the time spent generating ideas and writing drafts.
2. Interaction with the client
One of the main advantages small businesses have is their ability to provide superior, personalized customer service. Instead of hiring teams of customer service representatives to keep up with the demand to answer customer questions or engage with customers on social media, entrepreneurs can turn to AI to take on the majority of this workload.
ChatGPT is specifically designed to provide conversational and natural sounding answers to people who ask. Businesses can take advantage of this technology to build chatbots that work around the clock to engage in social media conversations with customers, generate leads, answer emails with FAQs, or recommend specific products and services based on customer needs.
Although it requires some coding, most business owners can incorporate ChatGPT into their website or social media feed with very little technical knowledge. Even if you need to hire someone to do this, it will still be significantly more cost effective than hiring an entire customer service team.
3. Language translation
Thirty years ago most small businesses were forced to operate within confined geographic areas. They simply did not have the resources and means of large corporations to expand into international markets. Today, the Internet has connected the entire world. The challenge now is being able to address the various language barriers that small businesses may encounter along the way.
Although there are many translation tools available online, some produce translations that are difficult to understand. ChatGPT can produce well-crafted translations and even write them with specific styles in mind (business formal, local slang or dialects, etc.). Small businesses can also use ChatGPT to produce new websites, product labels, and instruction manuals in the local language in a matter of minutes.
4. Presentations to clients and investors
Small business owners must spend a lot of time and effort to convince others that their business is worth their attention. Selling to customers is critical to building revenue and profit to keep the business running. Attracting investors can help put your business on the map and generate the capital needed to expand.
Entrepreneurs can take advantage of ChatGPT to create presentations and marketing materials that help them present their business. This could include white papers, business plans, PowerPoint presentations, and even pitches of elevator.
5. Low-cost tech support
Most entrepreneurs have many responsibilities. Typically, they are the salesperson, product designer, accountant, web expert, social media manager, and shipper all rolled into one. When technology goes down, it’s usually the business owner who has to troubleshoot and fix it, since they don’t have a large budget or a team of IT professionals to help with technical issues.
IT support is a major cost for small businesses. ChatGPT can serve as an entrepreneur’s personal technical support chatbot to help solve these challenges faster and at a lower cost.
6. Customer feedback analysis
Most small businesses are still working on refining and adjusting their products and services or optimizing their processes. The Customer feedback they are a critical part of determining what is working and what is not from the perspective of the end user. Entrepreneurs can use ChatGPT to quickly and efficiently analyze customer feedback from various sources and provide the most common topics to focus on first.
Small businesses that implement artificial intelligence into their business model today will have a significant advantage for years to come. Many large companies are already using AI technology, but small companies are falling behind. Entrepreneurs who become early adopters will be able to gain momentum and avoid becoming stale. The key is to start now and implement simple and sustainable AI solutions (like ChatGPT) that can help take your business into the future.
