giantsThe club of esports Malaga, returns to the origins with the return of the color blue. He does it for the return to the great international scene: giants debuts next Monday at the Valorant Champions Tour (VCT), one of the most important video game competitions in the world. ‘Back to blue’ is the motto of the campaign to return to blue in a shirt and to the rest of the spaces of giants in what is a peak moment in the history of the club.
Going back to blue represented a historic demand from fans of giantswho grew up with the club encouraging Samux, Babeta, Pepiinero, Tojor, Alfonso Ramos, MethodZ, Lgend, Attila, Th3Antonio and many others, figures who for years defended giants in numerous national and international competitions wearing blue. It is the color that presided over the first shield until the 2021 corporate identity change was made and the one that capitalized on official clothing before giving way to other tones, such as grey, red and black.
In addition, it coincides with the year of the Giants 15th Anniversary, an event that will be commemorated with various actions between now and the end of the year. Founded in 2008, this event establishes Giants as one of the longest-running and most traditional competitive video game clubs in Europe, a period of 15 years during which it has managed to become the organization with the most titles in Spain.
It returns to blue with a T-shirt that also bears the name of giants crossing the entire front with a mirror effect. This jacket will be the one worn by the players of Valorant, League of Legends and fighting games in their respective challenges. Its official premiere will be next March 27th on the occasion of the start of the Valorant Champions Tour (VCT), a video game that in less than three years of life already accumulates millionaire audiences. Giants is measured against another classic like Fnatic (18:00) in the opening match from Berlin.
The clothing presentation campaign contains various actions to publicize this return to roots. The backbone of the campaign is an emotional spot starring Abby and ViiZzzm, streamers of the institution. Likewise, adaptations are being carried out in the Home of Giantsthe club’s headquarters in Malaga, to adapt the exterior and interior of the facilities to this new era.
A special clothing collection has also been launched to accompany the competition jersey and precedes a special line of clothing that will be released in the coming weeks. Everything goes into the collection Giants x Nike. Nike is a global partner of the entity since January 2020.
“We are very excited to announce that the Giants are back in blue as we return to international competition and as part of our 15th anniversary celebration of the club. In these years we have built a strong and recognized brand in esports, and this evolution has been closely linked to this color, which has accompanied us in so many championships throughout the world.”points José Ramón Díaz, owner and CEO.
«We are excited to return to a color so linked to our history and our land, Malaga, which we are going to represent in one of the most important video game competitions since esports existed. We can’t wait to introduce these new kits to our rivals and show our strength in our iconic blue colorway.”Add.
