Microsoft has signed a new agreement with another service provider cloud gamingless than a day after announcing its 10-year deal with Ukraine-based cloud gaming platform Boosteroid.
The announcement comes at a time when the tech giant is increasingly seeking industry support for its acquisition of Activision Blizzard. This new deal marks Microsoft’s latest attempt to curry favor with regulators.
The company’s pending acquisition of Activision Blizzard has been making headlines of late, largely due to regulatory pressure and strong opposition from rival Sony. One of the biggest arguments against the agreement has been the possibility of Microsoft monopolizing the video game market in certain areas, especially with regard to franchises as popular as Call of Duty.
Sony has actively raised concerns about how a Microsoft-owned Activision could hurt the competition when it comes to Call of Duty and other IPs, even drawing comparisons to the Xbox maker’s purchase of Bethesda and its post-dealing phase. acquisition.
It is therefore not surprising that the tech giant campaigns to defend its arguments, and that Microsoft has gone so far as to publish announcements about its agreement with Activision.
But newspaper ads are only a minor part of Microsoft’s strategy, as more effort is invested in signing exclusive, long-term partnerships with game companies. Microsoft’s latest Call of Duty-related deal includes Japanese cloud gaming provider ubituswhere Xbox games for PC and Activision titles are scheduled to arrive on the platform.
Like Microsoft’s previous deals with Nvidia, Nintendo and Boosteroid, the deal is a 10-year partnership that will take effect upon approval of the Activision purchase. While neither company has yet offered in-depth details on the deal itself, Ubitus mentions that bringing Xbox PC games to the platform will expand its own library to more than 1,000 titles.
