Why have young people stopped worrying about food?

  • Three out of four uppers, between the ages of 58 and 70, are aware of adopting a healthy lifestyle

  • But only half of their children are concerned about this issue, according to the Herbalife Nutrition worldwide study

  • Generation Z consumes little fruit, vegetables and vegetable protein on a daily basis, less than 2 out of 4 young people do

Eating healthy and controlling your weight are the main priorities to achieve a physical and mental well-being that allows us to live life to the fullest. It is one of the conclusions drawn from the report “Intentions versus reality: the consumer welfare gap.” But is there a change in perception depending on the generation? The main findings of the study confirm that each age segment, influenced by the society in which they grew up and were educated, show different attitudes towards health and nutrition. We tell you.

"Overweight and obesity cause up to 12 different types of cancers"

“Overweight and obesity cause up to 12 different types of cancers”

The older, the more worry

Despite the importance that all respondents give to healthy eating, the study shows that eating well becomes a priority as you get older. In fact, boomers, born between 1950 and 1970, care more about having a balanced diet (69%), compared to 54% of younger generations like the Z, born between 1997 and 2012. The passing of the years causes a physical impact that is reflected in the need to actively combat these changes by adopting healthy habits.

For their part, more than half of the so-called millennials, aged between 20 and 35, 59%, state that one of their priorities to achieve well-being is a balanced and nutritious diet.. This is the first digital native generation connected to the internet, which in many cases sets the standard for them to follow. A generational group that begins to bet strongly on sustainability, on the responsibility of what they consume and on healthy lifestyle habits. It is closely followed by generation X, born between 1965 – 1981 with 60%.

For Andrea Bertocco, Director of Scientific Affairs EMEA of Herbalife Nutrition. “As we get older we start to worry about what we eat and practice a little sport. However, eating in a balanced, personalized way, maintaining an active lifestyle and incorporating sustainable nutritional habits for the planet should be a concern from childhood. Nutritional education in this sense is essential to combat climate change and the obesity epidemic“.

Generation Z and millennials, “the greenest”

Despite the fact that vegan trends gain weight every year, the study data shows a preference for animal protein as the main source of food for 69% of boomers. Young millennials and Z, however, are more willing to adopt these exclusively vegetable protein foods in their day-to-day lives and only 42% think that their diet should only be from animal origin.

A higher level of research about the benefits of these diets, the offer in the shopping cart and, above all, nutritional education are responsible for this generational change that has helped generation Z to discover the benefits of replacing animal proteins with vegetables. . This group of young people even goes further and 39% declare that they consume foods such as tofu on a regular basis.

“Healthy eating”, do we really know what it is?

Another of the conclusions drawn from the study is the gap between desires and implementation. There is a lot of confusion about what a healthy diet entails. Despite all the information and recommendations available, the data shows that It is not known what a varied and balanced diet consists of.

A healthy diet is one that provides all the nutrients that the body needs in adequate amounts, allowing to maintain an adequate weight and improve the quality of life. According to the WHO, “a healthy diet helps protect us from malnutrition in all its forms, as well as non-communicable diseases, including diabetes, heart disease, stroke and cancer.” According to the Herbalife Nutrition study42% of those belonging to generation Z do not consume enough fruits, vegetables and proteins, and 62% of boomers do not either, despite the concern expressed by 69% of them.

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