The aesthetic procedures are taking center stage in the wellness and personal care conversation. In 2019, a report from Allergan Aesthetics, A company from the American biopharmaceutical company AbbVie and one of the leaders in aesthetic medicine, revealed that 64% of patients say that looking healthy and being in trend contributes to their self-confidence, while 69% say that “looking good” is important. in their daily activities.
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Earlier this year, the American Aesthetic Society (ASAPS) published its annual statistics, which show a possible effect of the global pandemic on the search for solutions to unwanted aspects of the face. Many specialists pointed out the strong impact of the exposure on video calls and video meetings. This led to a sharp increase in the minimally invasive facial procedures.
They do not require surgery or anesthesia, and are known as facelifts without surgery. The objective is the same, to rejuvenate the face, but without going through the operating room. It is treated, according to the doctor Ferdinand Happy, specialist in aesthetic medicine, plastic surgery and professor at the UBA, of “aesthetic treatments that temporarily eliminate some signs of aging such as wrinkles or restore volume and vitality to the face.”
These alternative procedures to facial cosmetic surgery allow to obtain highly strategic partial fixes at the level of the face, with very short recovery periods and producing minimal trauma. Extremely natural results, imperceptible rejuvenations and minimized recovery times are the objectives of this new field of work within medicine and facial cosmetic surgery, increasingly demanded by patients.
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“The first thing I do when a patient arrives at the office is to see the face and try to detect what sensations it transmits me: if he looks tired, if he is sad, if he is flaccid”, the expert maintained in dialogue with this medium. And he added: “If he appears to be tired, he will see dark circles under his eyes in the eye area; if he is angry, vertical lines will be seen between the eyebrows and in the mouth vertical perilabial lines like fury (barcode) ”.
In the case of a sad face, according to the specialist, the corners of the mouth will be down just like the tail of the eyebrows. “It is not that this is the emotional state of the person who consults him, but it is the emotion that his face transmits,” he remarked.
Then, a Complete analisis of the upper, middle and lower facial third. “I try to see that all three thirds of the face are proportionate in front and profile views. Then I do a dynamic assessment that involves the patient making different gestures like smiling, grimacing, blowing a kiss, etc.,” she detailed. There you can see the areas that have negative traces, that must be hidden or concealed, and those that have positive traits, that should be brought to the fore with treatment.
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The procedure must be ordered by the treating physician, when an emergency situation is considered for the patient, regardless of immigration status.
“If the face is already that of a person of a certain age, and that person who feels uncomfortable with what the years have done to their face, -because the truth is that many like the lines that life gives them, not everyone wants a rejuvenation-, then you can proceed to a rejuvenation”, asserted Happy.
Among the treatments without surgery and with effect facelift, the specialist recommends the use of Botulinum toxin, better known as botox, which helps correct facial wrinkles that appear over the years as a result of repeated contraction of the muscles in the forehead, between the eyebrows and the periocular area (crow’s feet).
Another of the treatments that he recommends is the use of hyaluronic acid. “These cosmetically applied, science-based products can deliver amazing results; otherwise, in bad company they can bring bad results, that is, the result depends a lot on the acting professional.
There are also other complementary treatments such as: platelet-rich plasma, CO2 laser, microneedle and facial lasers or radio frequencies. Jennifer Aniston, Gwyneth Paltrow or Jennifer Lopez are some of the celebrities who have confessed to having undergone these treatments, also known as techniques of facelift without surgery that eliminate wrinkles, treat flaccidity and provide luminosity, in a single session and without going through the operating room.
1. Neurotoxins (botulinum toxin/botox)
2. Dermal fillers (hyaluronic acid fillers)
3. Skin treatment (chemical peels, hydrofacials, etc.)
4. Skin treatment (combined lasers)
5. Skin tightening
As more people continue to seek out these specialized cosmetic procedures, it is very important to emphasize the importance of also seeking certified specialists, medical centers staffed by specialists to receive the highest level of care and experience according to your treatment goals.