It’s official. The social network Twitter belongs to the billionaire Elon Musk, who bought it for a value of 44,000 million dollars. Although this announcement was made since April of this year, andhe business hardly ever gets off the ground because of differences between the billionaire and the company.
(Also read: ‘Unfortunately there is no other option’: Elon Musk on layoffs on Twitter)
Now Several changes are expected in the way content is moderated. According to the Bloomberg news agency, Elon Musk’s vision of removing the limits of Twitter’s content moderation, while praised by free speech absolutists, also leaves regular users subject to abuse and advertisers at greater risk. risk of being linked to such controversial content.
In April, when the offer was presented, he stated that he is the only person capable of transforming the platform into a “global platform for free expression”, something “indispensable for democracy”. And she said that he would withdraw it from the stock market, which she has already fulfilled, since the social network left the New York Stock Exchange.
The speech has not changed and a few days ago he referred to the objective of the twitter buy. Musk said that it is “important for the future of civilization to have a public square online where a wide variety of opinions can be debated in a healthy way, without resorting to violence.”
(It may interest you: Musk admits a big drop in Twitter income due to the withdrawal of advertisers)
Meanwhile, as part of all the news expected from Elon Musk, the social network would prepare to charge a subscription for having the account verified and accessing the famous “blue pimp”. With this subscription method, it is intended to reduce the number of ads that appear on the platform, and thus begin to receive more income.
In particular, the tycoon reported through a tweet that verified accounts will now cost $8 per month and those who pay for them will be able to access various benefits.
“Twitter’s current system of lords and peasants to see who has or doesn’t have a blue check mark is rubbish. Power to the people!” wrote Elon Musk.
He also mentioned that the value of Twitter Blue, a special modality within the platform, will be adjusted to each country according to their purchasing power, which will give subscribers the ability to publish “long-term audio and video”, and will also give them priority. in replies, mentions, and searches.
(Also read: If you want to verify your Twitter account, you can now pay)
Open the algorithm
Twitter’s current lords and peasants system of seeing who has or doesn’t have a blue checkmark is crap. Power to the people!
Musk has promised to open up the Twitter algorithm, giving transparency to the technology used to personalize content. displayed for each user.
“One of the things that I think Twitter should do is open source their algorithm, and (if) they make any changes to people’s tweets, whether they’re boosted or not, that action should be obvious to everyone. see, what action was taken, so that there is no behind-the-scenes manipulation, either algorithmically or manually,” defended the businessman.
“I invested in Twitter because I believe in its potential to be the platform for freedom of expression around the world, and I believe that freedom of expression is a social imperative for a functioning democracy,” Musk wrote in a message to the board of directors. of Twitter when he presented his proposal on April 14.
Therefore, the acquisition made by Musk generates great expectations that the policies can be loosened by the platform, and one of the initial announcements made by the millionaire was the creation of a “content moderation council” with the aim of setting a filter that can deal with Twitter’s freedom of expression issues.
Layoffs on Twitter
However, just over a week after the acquisition of the company, Musk laid off thousands of workers, about 50 percent of the 7,500 employees in the world. Downsizing happened in the United States, Europe and Asia.
The firm’s employees had been called to stay home last Friday pending the round of dismissals, as part of a company restructuring.
The Californian company communicated its decision to each employee by email, and announced the temporary closure of offices.
(Also read: Massive layoffs on Twitter: Elon Musk reveals the reason for this situation)
“Twitter is downsizing to help improve the health of the company. These decisions are never easy, and it is with sadness that we write to inform you that your position on Twitter is affected, ”say the emails sent to the employees who lost their jobs.
According to Musk, “unfortunately there is no other option when the company is losing more than 4 million dollars per day”. The tycoon bought the company for 44,000 million dollars.
Finally, Musk noted in a tweet that all laid-off employees were offered 3 months severance pay, a figure that represents 50 percent more than what is legally required.