The FIFA has announced that calmthe #1 app for sleep, meditation and relaxation, will be the “Official Product of Mindfulness and Meditation” of the FIFA World Cup 2022the 2023 FIFA Women’s World Cup and the 2023 FIFA Nations Cup.
Calm and FIFA join forces to bring tools to support mental health to the global football community ahead of kick-off FIFA World Cup 2022 in November. As part of the collaboration, all players, coaches and training staff participating in the Men’s and Women’s World Cups will receive free subscriptions to calm to help them prepare for games, as well as the workforce of the FIFA and the thousands of volunteers who support and facilitate the biggest soccer events on the planet. Furthermore, to ensure that the entire global football community has access to the mental wellbeing tools of calmfans will receive a 50% discount on subscriptions through exclusive offers before the FIFA World Cup 2022 and other events of FIFA.
“Mental and physical health are equal partners in a person’s combined well-being, and care for both must be seen as integral in caring for the football family,” he said. Andrew Massey, FIFA Medical Director. “As a sporting community, we need to create an environment that better supports mental well-being and mental health. The well-being of footballers at all levels of the game has always been and always will be FIFA’s top priority, as you can see from this collaboration”.
“We are proud to partner with FIFA, bringing mental wellness tools to the global football community,” he added. Fergal Walker, Vice President of Partnerships at Calm. “This is just the beginning of our work together, and we’re excited for what’s to come as we integrate mental health into football, for the players, for the staff and, of course, for the fans.”
The FIFA is committed to using football as a tool to support mental health around the world through its #ReachOut campaigndesigned to raise awareness of the symptoms of mental health conditions, encourage people to seek help when they need it, and take action every day to improve their mental health.
Worldwide, calm has helped countless members find an overall boost in their mental well-being, whether it’s from better sleep or a greater sense of mental health. user studies of calm have shown the effectiveness of Calma content: 84% better mental state, 81% less stress and 73% better quality of sleep reported by regular app users.
In addition to the subscription offer of calm, the two will collaborate on creating mindfulness content aimed at helping members of the football community “find their cool” on match days and beyond. This will feature a series of webinars and online educational sessions aimed at the football community, including FIFA’s 211 member associations, exploring how mindfulness is crucial to the well-being of high-performance athletes, players, the workforce and hobbyists. FIFA and calm They will invite any in-game professional who has struggled with mental health to come and be a part of this unique collaboration.