Communication to normalize reproductive medicine

In Spain, 1 in 10 mothers are thanks to assisted reproduction. According to data from the Spanish Fertility Society (SEF), one in six couples has problems having children in our country, which has the second lowest birth rate in Europe (1.19 children…

In Spain, 1 in 10 mothers are thanks to assisted reproduction. According to data from the Spanish Fertility Society (SEF), one in six couples has problems having children in our country, which has the second lowest birth rate in Europe (1.19 children per woman).

Despite these data, we do not speak naturally about fertility in our country. There is a lack of information on the part of our society, to which we must add the physical and emotional exhaustion that reproductive treatments sometimes entail, which leads many people with problems to have a baby to feel alone, misunderstood and, on many occasions, judged.

It is mainly a misinformation problem.. Sometimes the most unfortunate comments come to you from your closest circle, from the people who love you. The social imaginary is full of myths and prejudices that spread like wildfire. We think that it is time for this reality to be known. And maybe we had to start with ourselves, facing up, and giving voice to infertility” Desiré tells us, who managed to be a mother in Ginemed after 10 years trying.

Ginemed’s podcasts are presented as a space to talk freely and without prejudice about fertility problems and their consequences in women’s lives, making visible a reality such as wanting to be a mother and needing reproductive medicine treatments to do so. .

The presenters: Verónica Sánchez, Isabel Jiménez and Beatriz Trapote

Ginemed has selected each of the protagonists of the podcasts for representing the different family models and their right to motherhood, to which other visible faces will be added. Verónica Sánchez, better known as oh.mamiblue, is a well-known influencer in our country. Along with her wife, Jana, they are mothers to Álex and to a future new life.

Isabel Jiménez, journalist presenter of Informativos Telecinco, and writer, is the mother of two children with her husband, she also has almost 400,000 followers. For her part, Beatriz Trapote, is also a journalist, businesswoman. Together with her husband Víctor, she is the mother of three children thanks to assisted reproduction.

From Ginemed, Mary Arriaza, Director of Marketing and Communication of the group, ensures that it is essential that Reproductive Medicine is normalized and ceases to be a taboo. But not only infertility, but also the new family models that are possible thanks to these techniques: single mothers by choice or two mothers. And, of course, the methods of preimplantation genetic diagnosis, which make it possible to prevent the transmission of genetic diseases to offspring”.

Close conversations with medical experts in assisted reproduction

Podcasts, one of the most listened to formats due to the versatility they offer to be consumed on demand, have been proposed in an interview format to deepen through close conversations with specialists, addressing fertility from the most basic to the most complex aspects.

In the first chapter, Verónica Sánchez sits down with Dr. Juan Manuel Jiménez, head of the High Complexity Cases Unit at Ginemed, to deal in a very accessible way with the treatment options that reproductive medicine offers to female partners, such as is the ROPA method, an assisted reproduction technique for homoparental female couples in which one of them provides the ovules, and the other receives the embryos and will be the one to carry out the pregnancy and childbirth. In the same chapter, the protagonists also talk about highly complex cases, patients for whom reproductive medicine also offers solutions with success rates similar to less complex cases.

For her part, Isabel Jiménez interviews Dr. Nuria Pérez, head of Ginemed Madrid Aravaca, about social sterility and fertility preservation. And it is that most women are unaware that with a simple blood test and an ultrasound you can know the state of the ovarian reserve, essential information for planning motherhood. In addition, they touch on other aspects of reproductive health that most people are unaware of, such as the prevention of the transmission of genetic diseases to offspring.

Along the same lines, Beatriz Trapote, in her conversation with Dr. Pascual Sánchez, co-founder and medical director of Ginemed, clarifies many aspects of fertility that are not as well known, such as the relevance of the male factor or the pregnancy rates of egg donation, a treatment more and more demanded among patients.

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