Why the Kardashians wear dresses from the 90s and 2000s non-stop

Photo credit: Getty Images

Photo credit: Getty Images

Dressing vintage is the new brand new. As ironic as it may sound. Although the majority of celebrities continue to opt for the new collections of the firms for their red carpet looks, it is becoming more and more evident thatA new current in which it is preferred to search the archive of a specific firm and rescue a design from the past versus showing off a new one. This This is especially the case with collections from the 1990s and early 2000s.perhaps justified by the fact that these two periods are precisely those that are defining the course of current trends.

To name a few examples, recently we have been able to see Zendaya wear several vintage Versace designs (one of them that Beyoncé already wore in 2003), Rosalía rescue a dress that Pamela Anderson already wore or Kim Kardashian get inspired over and over again in the looks of Naomi Campbell catwalk.

Precisely, Kim and the entire Kardashian clan in general, have shaped this current. This has been even more evident during Kourtney Kardashian’s wedding. The event, held in Portofino, has not only become one of the most notorious links in recent times, but, as expected, fashion has played a fundamental role. Both the bride’s look and those of the rest of the television clan are signed by Dolce & Gabbana and although many are designs from the latest collections, those that have been made with attention are, in fact, archive looks.

The Kardashian-Jenner sisters have decided to recover looks from the catwalks of years between 1991 and 2001 to reinterpret them, on some occasions, or to replicate them exactly on others. All these styles are not only an ode to Dolce Vita, but also perfectly encompass the DNA of the Italian firm, such as leopard, corsets, red or maxi floral prints.

All the Dolce & Gabbana Archive Looks Worn by the Kardashian Jenner Sisters at Kourtney’s Wedding

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: NINO - Getty Images

Photo credit: NINO – Getty Images

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: Getty Images

Photo credit: NINO - Getty Images

Photo credit: NINO – Getty Images

Vintage luxury fashion: the new celebrity obsession

Although there are no figures at the moment, beyond having an impact on Dolce & Gabbana sales, there is no doubt that this parade of archive looks will continue to fuel the obsession with archival luxury fashion among women. celebrities. Regarding why it has become popular, we mainly find two reasons. To begin with, this is understood by taking into account consumption habits of generation Z, much more responsible, sustainable and conscientious than those of its predecessors. In addition, second-hand fashion is a constant among this generation, so it is not surprising that celebrities like Zendaya they also apply it on the red carpets.

On the other hand, archive fashion is synonymous with greater exclusivity. In the first place because the task of finding the piece is complicated and secondly, because wearing archive fashion it is difficult to match or find designs from the same collection in other guests.

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