Facing the rise of streaming platforms, Tom Cruise defended movie theaters

Friday, May 20, 2022

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The pandemic has made streaming platforms stronger in recent years around the world, leaving movie theaters behind. And although many professionals, including actors, producers and directors, quickly adapted to the new dynamics of the industry, there are others who refuse to lose the old ways. Tom Cruise is one of them and from the Cannes Festival, where he presented Top Gun: Maverick and was recognized with the Honorary Palme d’Or, he stated his position.

“For me it is a true honor and privilege to be here, in a movie theater after these two years that we have spent. Cinema is my passion and I make films to be seen on the big screen, I will never work for platforms” said the 59-year-old American. And he explained what his experience as a spectator is like: “Films have to be seen in theaters. In them you feel part of a community, you share the experience. I know the business, but I like the experience of making films for the big screen and long tour on the billboard. Cinema is my passion, and that’s why I see premieres in theaters, with people. I put on a cap and go as one more”.

In line with Cruise’s thought, weeks ago within the framework of Cinemacon, James Cameron also pointed out the importance of the public returning to theaters. In fact, he premiered the Avatar 2 trailer on the big screen as an incentive for fans of one of his great creations. On the other hand, Brad Pitt and George Clooney also took action in this regard and refused to make the film in which they star under the direction of Jon Watts available in theaters and on a platform simultaneously.

“It was an exciting time because it got to be one of those rare bidding wars that happen every once in a while, and it ended up being pretty extreme, and Apple came up with a big number for Brad and me, but we told them we were willing to charge least, as long as we can guarantee that we can have a theatrical release, and they agreed,” Clooney revealed in an interview with Deadline, confirming that Apple Originals Films had obtained the rights to the production.

“I think there are ways to ensure coexistence. I really think there are ways to live together, and it is essential. There are films that are enjoyed more on the big screen, surrounded by people,” he detailed and gave as an example a comedy that is shooting with Julia Roberts, which in his opinion will work better in theaters than from home.

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