IS just been launched Just Eat Takeaway.com’s first unified global campaign (entity born from the 2020 merger). And the face of this new commercial is that of Katy Perry.
The platform spans 19 markets
The digital food delivery giant chose the singer after having had how latest testimonial Snoop Dogg. The latter spot, created by the agency McCann Londonit is very important for the company because it testifies the extension of the platform in 19 markets and 20 languages around the world.
For the first time in its history, in fact, Just Eat launches a commercial in Germany, the Netherlands, Poland, Slovakia, Israel, Romania, Belgium, Luxembourg, Bulgaria and Austria.
The video with Katy Perry: Bon appétit!
For this spot, the artist (the only one with three RIAA Digital Diamond Awards with three singles that exceeded 10 million units: Dark Horse, Roar And Firework) has sung his version of Did Someone Say Just Eat?. But that’s not all.
Indeed, the clip that was launched around the world shows a courier arriving at the singer’s house, delivering food for all tastes. The whole inside a house full of colors and fun. Needless to say: it looks like one of the video clips that the artist has accustomed us to.
By the way, a few seconds from the end of the clip, the singer calls herselfwishing listeners “Bon appétit” (as the title of one of his 2017 single).
They appear in the video bizarre characters And colorful costumes. In short: an explosion of colors “a la Katy Perry”, which almost makes us forget that we are watching a commercial.
Katy Perry often orders food at home
The singer – romantically linked to Orlando Bloomwith whom he has a daughter, Daisy Dove Bloom – stated that he often orders food at home. And she added: “Most of my records have ridden the theme of food. From strawberries to mints and even mushrooms ».
Global Brand Vice President of Just Eat Takeaway.com, Susan O’Brien, commented in this way the choice to have the artist as a testimonial. “Brings unprecedented star power And his funny nature perfectly matches ours“.
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