the novel launch of Minecraft and Mattel in Mexico

Mattel continues its commitment to achieve 100% sustainable products and packaging by 2030 and this year launches a product made from plastic from the sea. This giant turtle includes many hidden features for all players, who will be able to experience great adventures in action-packed worlds to the fullest.

Within the framework of Earth Day and Children’s Day, Minecraft, the #1 video game on YouTube, wants to celebrate all children and adolescents who are passionate about the world of video games through its new release: Minecraft Vanilla Transformable Turtle .

This giant-sized turtle based on an iconic video game character features a hideout where there are 4 levels of action and a window with an incredible changing view of the ocean. In addition, the mouth of this character has a secret entrance that, when opened, brings children and lovers of the Minecraft universe into a space where they can enjoy the game and spend hours of fun and surprises.

Additionally, as part of Mattel’s sustainability program, Minecraft Vanilla Transformable Turtle is a product made with 20% recycled ocean-sourced plastic sourced from 50 km of waterways in areas that lack formal waste collection systems.

With this launch, Mattel continues its leadership in the market by offering its followers great offers of products full of innovation that adapt to their tastes and needs and reinforces its commitment to the environment, with the aim of achieving products and packaging that are 100% recycled by 2030.

Run to your favorite store and go get your Minecraft Vanilla Transformable Turtle, now available in department stores, self-service stores and e-commerce!

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