Vespa, with Justin Bieber is passion on two wheels – Current events

A name that is all music, that of Vespa, which from today also joins that of Justin Bieber. If the famous scooter has always inspired the imagination of designers, stylists and artists of different genres and belonging to all cultures, from Giorgio Armani to Christian Dior, passing through names like that of Sean Wotherspoon who have been able to combine the style of Vespa with their creativity, creating exclusive collections, this time it is the turn of the superstar of international pop.
The collaboration with Bieber takes the form of Justin Bieber X Vespa, a new exclusive Vespa model, personally conceived and designed by the pop star of ‘Stay’ and all the other world successes. A passion, that for Bieber’s Vespa, which comes from European roads. “The first time I rode a Vespa was somewhere in Europe – said Bieber – probably in London or Paris. I remember seeing a Vespa and thinking: I want to ride one! A unique experience. The wind that it went through my hair, the incredible feeling of freedom. It was fun. “
At the base of the project, creativity, which has always inspired both the designers in the Vespa house and Bieber in the recording studio. “I love Vespa – said Bieber – and collaborating with such an iconic brand is really cool. Having the opportunity to express myself, whether through art, music, images or aesthetics, creating something out of nothing, it’s a part of me. Because the goal, in creation and design, is always to give your personal touch to things. “
Characterizing the new Vespa by Bieber is the monochrome white color, chosen by the world pop star for all the elements of the new Vespa Sprint, from the saddle to the grips to the spokes of the rims. Also represented by the tone on tone are the brand logo and the flames drawn on the body, the touch that the artist wanted to give to ‘his’ Vespa.
Under the saddle of the Justin Bieber X Vespa there are the 50, 125 or 150cc engines, or the three displacements that have made Vespa history and today are designed to respect the environment. The bodywork was designed to be light but protective, while the handlebar with the unmistakable rectangular headlight, houses a full color TFT multifunction display, which can be connected to all smartphone functions. Full-Led lights and 12 “wheel rims complete the technological ‘package’.
The limited edition of the new Vespa, whose pre-booking will open on 20 April, is also accompanied by a collection of accessories, such as a bag, gloves and helmet in total white and with the addition of Bieber’s ‘flames’.


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