Birthday Special: How Jayantilal Gada, who sold cassettes, became the producer of films like ‘rrr’, know his story

You have seen the success of SS Rajamouli’s film ‘RRR’ and Alia Bhatt starrer ‘Gangubai Kathiawadi’, but you hardly know about Jayantilal Gada, who produced these films. Jayantilal, who made big budget films, used to take photographs at weddings in his early days. Not only this, after this he started selling cassettes of films. Today, as the head of Pen Movies and Rain Marudhar Entertainment, Jayantilal Gada celebrates his birthday, on this occasion we are going to tell you some special things related to the life of Jayantilal.

Jayantilal was born on 31 March 1962 in the village Lakdia in Gujarat. His father used to run a grocery store in Ghatkopar. He studied in a Gujarati medium school till class X, after which he started sitting in a shop. Two years later, he started the video library. At that time, a video cassette was rented for Rs 10, which was a huge amount for them.

He knew that one day he would definitely do something big, so he learned about the copyright with the help of Dhirubhai Shah and started giving credit to his video. After this some such circumstances arose that he went bankrupt. After this he himself started taking copyright for the video. Heera Seth from Esquire Videos helped them buy the rights to pan India.

He bought three-hour slots from DD and showed ‘Sholay’ on TV. Although he had to persuade Ramesh Sippy for this and had to make a lot of effort, but he was successful. He earned both money and name through ‘Sholay’. Jayantilal Gada started the practice of dubbing South Indian films in Hindi and releasing them in theatres.

During an interview, he told that thinking of not being able to give time to his family, he had made up his mind to hand over his company to son Dhaval. He has done two marriages and he said that I feel like I have not given enough time to both my wives as I was busy working for Zee, managing two families and keeping the stars, producers and directors happy. But he changed his decision and made a comeback and now gave blockbuster films like ‘RRR’ and ‘Gangubai’.

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