The online creation platform, Roblox, has at the last moment of the count, 50 million daily active users. It now also has a McLaren Racing Experience center.
Although the game may not be known as a driving title, this is an interesting approach to launching a new Formula 1 car. With the ‘metaverse’ currently trending.
“Driving a Formula 1 car is an amazing feeling, so it’s amazing that we can give fans their own experience on Roblox,” said Lando Norris, McLaren F1 driver. “Our car launch is one of the most exciting events of the year and this time our fans will get a chance to sit in it before Daniel and I drive it, which is great. I hope everyone enjoys the journey into the metaverse and keep an eye out for my avatar!”
What else can the Roblox community do?
You can also explore the metaverse counterpart of the McLaren Technology Center, take selfies with the MCL36, shop for exclusive F1 McLaren digital items and outfit yourself with Norris and Ricciardo avatar packs. To recreate the pioneering McLaren MCL36 design, the Roblox community developers of The Gang secretly worked with the McLaren Racing team.
McLaren Formula 1 Racing Experience is now available on Roblox for iOS, Android, PC and Xbox.