He lost a millionaire sponsorship contract after the departure of Lionel Messi

The Barcelona In recent months he rejected two offers from sponsors who wanted to advertise on the front of the Barça shirt from the 2022-2023 course.

As EFE has learned, one of them was from a company of ‘cryptoexchanges’ (cryptocurrency exchange point) and the other from an Indian company dedicated to online education, the two above 55 million euros per year.

The ‘cryptoexchange’ company is one of the three largest in its sector and came to offer 70 million plus a bonus of 20 percent depending on the performance of the team.

The offer even passed all the internal controls of the club, including that of the ‘compliance’ department, which is in charge of both internal and external regulatory compliance, but did not convince either the commercial or the board of directors because it is a sector controversial.

Barcelona players during a match

The reason for breaking the negotiations that Barça gave to the company, which participates in major events in the United States, was that it could get more money by sponsoring its shirt.

With better eyes he received Laporta the offer of an Indian company dedicated to online education that this summer came to offer 58 million euros plus a 15 percent bonus and that matched the values ​​defended by the Barça club.

By its nature, the sponsorship could include collaborations with the Barça academies and with the Barça Innovation Hub (the area of ​​technological innovation).

But, despite the fact that the company was substantially increasing the initial 40 million it offered, some executives of the Catalan entity wanted it to exceed 60 million per year and the negotiation was postponed when it was about to close in May. Until at the beginning of August came the goodbye of Leo Messi, Barça’s best asset, and everything was broken.

Then the company stood up and, although Laporta reacted desperately by holding a telematic meeting, it was too late and there was no turning back.

Messi in a match with Barcelona

Thus, right now there is no negotiation close to closing to be the replacement of Rakuten as of June 30, 2022, which this season is paying 30 million euros more variable.

But Barça is exploring a path that Josep Maria Bartomeu’s board of directors already tried two years ago. Part of the Barça club executive is interested in an investment fund owned by the Saudi government contributing 100 million euros per year for sponsorship.

The option is meeting with many reluctance within the club, since the recent General Assembly of Committees approved the inclusion in the Statutes of the commitment to fight against gender discrimination, homophobia, sexism and racism, values ​​that it is considered that they would not be in the line of this sponsorship.

As of November 2021, the Barça club has 29 sponsors, eleven fewer than there were in April 2019, when the historical record of 40 was achieved.

And, in the commercial department, which feels little attended by the presidency and executives, it is feared that in the worst case scenario another ten could be lost at the end of this year. The one on the left sleeve, which was left empty after Beko’s resignation, is not close to closing either.

At the end of July, Jordi Camps, the third commercial director of Barça during this 2021, announced that he was leaving office and has not yet found a replacement.



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