Ashton Kutcher and Mila Kunis
Hollywood couple sells quarantine wine
Wine in self-isolation can not hurt. Ashton Kutcher and Mila Kunis also thought so and turned it into a charity campaign.
Ashton Kutcher (42, “The Ranch”) and Mila Kunis (36, “Bad Spies”) have become active in times of the corona crisis. They also want to support charities financially, but at the same time bring joy to people in self-isolation. Their idea: the “quarantine wine”, the proceeds of which go one hundred percent to four selected foundations in the USA.
As explained on the official website of the product, the “quarantine wine” is a 2018 Oregon Pinot Noir. Two bottles of it cost the equivalent of 46 euros. Production is already underway, shipping is expected from the first week of May, the couple also explained on social media.
Simply say thank you with an “interactive label”
What makes the Hollywood couple’s charity wine so special? The bottles have an “interactive label,” says Kutcher in the four-minute clip on Instagram. This was Kunis’ idea. With the blank front, they want to offer connoisseurs the chance to design their own label and thank people who do incredible work in these challenging times and are there for others. “Or just yourself, because you’re at home all day with your kids, who of course you love more than anything,” Kunis added with a wink.
Of course, behind the “interactive label” is also a marketing stroke of genius. The couple asks to post the creative results online using the hashtags #quarantinewine, #ppe and #socialdistancing to reach as many people as possible. After all, it is for a good cause.