Ashton Kutcher (42, “The Ranch”) and Mila Kunis (36, “Bad Spies”) have become active in times of the corona crisis. They, too, want to financially support charitable organizations, but at the same time bring joy to people in self-isolation. Their idea: the “Quarantne wine”, the Erls of which goes one hundred percent to four selected foundations in the USA.
Ashton Kutcher and Mila Kunis in “The Wild Seventies!” – here you can find the complete box on DVD or Blu-ray.
As explained on the official website of the product, the “Quarantne wine” is a 2018 Oregon Pinot Noir. Two bottles of it cost the equivalent of 46 euros. The production is already running, with the dispatch is to be expected from the first week of May, the couple explained in addition in the social media.
Simply say thank you with an “interactive label”
What makes the Hollywood couple’s charity wine so special? The bottles have an “interactive label,” kutcher said in the four-minute clip on Instagram. This was Kunis’ idea. With the blank front, they want to offer geniuses the chance to design their own label and thank people who do incredible work in these challenging times and are there for others. “Or just yourself, because you’re at home all day with your children, whom you love about everything,” Kunis added with a wink.
Of course, behind the “interactive label” is also a marketing stroke of genius. The couple asks to post the creative results online with the hashtags #quarantinewine, #ppe and #socialdistancing in order to reach as many people as possible. After all, it is for a good cause.