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The Grammy® award winner and multiple platinum award Artist Ariana Grande promotes clean cosmetics and brings “God is a Woman”, a new fragrance inspired by nature on the market




New York (ots/PRNewswire) Today, the Grammy® Award Winner Ariana Grande with its new, powerful fragrance God is a Woman to a breathtaking, sensual and intimate experience. The highly anticipated fragrance, a fresh touch for the senses, is available from today in collaboration with LUXE Brands exclusively on Ulta.com and from August 1, 2021 at Ulta Beauty throughout the USA.

Inspired by the power of nature, God is a Woman is made up of 91% natural, clean ingredients – a first for the accomplished Ariana Grande Fragrance franchise – and is 100% vegan and cruelty-free. In the first two weeks after the launch of God is a Woman, a contribution from every eligible purchase of the fragrance will be donated to initiatives to clean up the oceans – worldwide.

“I’m thrilled to celebrate the launch of our first clean fragrance,” said Grande. “Of course, we have worked without animal testing before, but this further step towards a really clean product with materials from responsible sources and vegan ingredients makes us all very proud. I really love this fragrance and hope that everyone who wears it feels beautiful and strengthened with it.”

“God is a Woman stands for Ariana’s powerful message to her fans. The seductive fragrance and brand are a evolution of the franchise towards clean cosmetics,” explains Noreen Dodge, Head of Marketing at LUXE Brands. “The brand has always been cruelty-free and uses the highest quality ingredients. However, we want to switch our packaging to more sustainable materials across the entire product line. Industry leaders in many sectors are already taking these steps prudently and consciously, and you can look forward to more exciting changes in the franchise.”

Developed by Jerome Epinette of Robertet, the perfumer and artisan behind Byredo and Atelier Cologne, God is a surprising combination of luxurious, natural ingredients that envelop you from head to toe. “God is a Woman presents an unprecedented duality in fragrance – a very simple perfume structure around some of the most sought-after and exquisite natural materials available to me as a perfumer – specifically musk ambrette and the iris root. The way we created this fragrance, in my opinion, represents the future of perfumes: simplicity and luxury, anchored in nature,” explains Jerome Epinette, Vice President & Master Perfumer at Robertet Inc.

Grande launched her first fragrance in 2015. Since then, Grande’s global success in perfumes has been unprecedented, with retail sales of over $750 million since launch. The award-winning franchise has been nominated for “Fragrance of the Year”, “Media Campaign of the Year” and “Product of Choice” for the launch of the perfume “Thank U Next” in 2019. The fragrances “Cloud” and “R.E.M.” were awarded “Fragrance of the Year” in 2020 and 2021 respectively.

“I remain impressed by Ariana’s close relationship with her fans and her hands-on approach to creating unique fragrances they’ll love, as well as the authentic advertising campaigns that appeal to their fans,” said Tony Bajaj, Chief Executive Officer of LUXE Brands. “Whether it’s the fragrances themselves or the sustainable materials used in the packaging, Ariana has always been fully involved in the creative process behind God is a Woman. LUXE Brands is delighted to once again be working with such an influential icon.”

THE PACKAGING




The packaging design of “God is a Woman” makes a very bold statement in a simple way. The transparent lavender vial has a high, raised shape, is thin and elegant and exudes a timeless purity, sealed with a creamy white closure. The bottle is housed in an amazing stone-like holder, a unique, divine-looking combination.

The secondary packaging shows Ariana in the midst of beautiful flowers, almost as if she were one with nature, creating a fantasy scene full of transcendence.

THE FRAGRANCE NOTESHead notes:
Musk ambrette and juicy pear


Heart notes:

Iris root and Turkish rose petals


Drydown:

Madagaskar-vanilla and creamy cedar wood

prices

Eau de Parfum Spray, 3.4 FL OZ/100 mL $65.00
Eau de Parfum Spray, 1.7 FL OZ/50 mL $55.00
Eau de Parfum Spray, 1.0 FL OZ/30 mL $45.00

All prices are non-binding best offers from the manufacturer in USD.

The brand will be launched at other prestigious retailers worldwide in late autumn, including

  • Canada: Shopper Drug Mart
  • Europe: Douglas
  • United Kingdom: Boots, Superdrug, The Perfume Shop and The Fragrance Shop
  • Australia: My Chemist

ABOUT ARIANA GRANDE

Grammy winner and multi-platinum artist Ariana Grande, an international superstar, is the first artist to take the top three spots on the Billboard Hot 100 charts since the Beatles in 1964 with “7 Rings,” “Break Up With Your Girlfriend, I’m Bored,” and “Thank U, Next.” In 2020, she became the first and only artist in history to have 5 single debuts at #1 in the charts. In 2021, Grande made history when she became the first artist to simultaneously take three top 10 spots on the Billboard Pop Airplay and Mediabase Top 40 charts with “positions”, “34+34” and “pov”. At the age of 27, she has already released five platinum albums and has over 35 billion streams – she is the most streamed artist of the last decade on Spotify. With her powerful vocals and unsurpassed presence both on stage and with her fans, she quickly became one of the biggest pop stars of our time. In 2019, Grande embarked on the Sweetener World Tour, playing more than 100 concerts throughout the year, including as the main act on Lollapalooza and Coachella, where she was the youngest major act in the festival’s history. In 2021, Grande was announced as a trainer on THE VOICE on NBC. In addition, the upcoming Adam McKay film DON’T LOOK UP is alongside Leonardo DiCaprio and Jennifer
Lawrence for Netflix.

ABOUT LUXE BRANDS

LUXE Brands, Inc. is a globally operating, prestigious cosmetics company dedicated to developing world-class beauty brands that inspire consumers around the world. The company’s innovative approach to design, marketing and branding with a “digital first” ethos has won numerous awards worldwide. LUXE Brands was named Fragrance of the Year 2019 by Ariana Grande on behalf of Cloud. The complete portfolio includes Ariana Grande, Nicki Minaj, Cosmopolitan’s Eau de Juice and a licensing partnership with General Motors for the Hummer brand.

Ariana Grande Fragrance Press Contact:
The Lede Company
Sarah Cramer
Sarah.Cramer@LedeCompany.com

Devi Kinkhabwala

Devi.Kinkhabwala@LedeCompany.com

Photo – https://mm a.prnewswire.com/media/1583835/Launch_of_God_is_a_Woman.jpg


Arjun Sethi
Passionate guitarist, gamer and writer. Lives for the perfect review, and scrapes texts until they are razor-sharp.
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