Emma Stone as Cruella (c) Disney
It is not yet clear whether Scarlett Johansson (“Black Widow“) comes through with their lawsuit against Disney, the first imitators are already getting into position. loud Cbr Emma Stone is considering a similar approach to her colleague, because she too is involved in her film “Cruella” feels cheated of revenue.
The accusation is simple: In the contract that the Oscar winner Stone signed for the film role, there was probably a commitment that she would share a certain percentage of the box office revenue. In other words, the more money”Cruella” at the box office, the higher the fee for Stone. But then came Corona and Disney tried out a new release model in which reboots are also offered as premium VoD on Disney+ in parallel with the theatrical release. This is also the case in the case of “Cruella“.
So many people will prefer to watch the film at home instead of going to the cinema. This reduces the yield at the box office and Stone also earns less. Meanwhile, Disney can benefit from this model all the more, because exclusive streaming content such as “Cruella” or “Black Widow” are likely to have a very positive effect on Disney+ subscriber numbers. And good news from the Prestige platform drives Disney stock higher every time.
Especially for the executive floor, which holds considerable shares in the Group, the share value plays an important role. Johansson and Stone probably don’t have any significant Disney shares that would make up for their lack of theatrical revenue. Nevertheless, Disney had already claimed in the Johansson case that the actress’s lawsuit was completely unfounded, as she would allegedly have been compensated for the failure by the release on Disney+. She sees it differently. A court will decide that.
Whether Stone actually files a lawsuit will perhaps depend on how things turn out for Johansson. If there were to be a dispute, the planned sequel to “Cruella” on the brink. The film has recorded a total of 85 million dollars at the box office in the USA, worldwide it is 221.1 million. How much money ended up at Disney+ remains a secret.
Cruella in premium stream