Anya Taylor-Joy is the face of the new fragrance of Viktor&Rolf, Flowerbomb Midnight


PARIS, March 4, 2019 /PRNewswire/ —

Viktor&Rolf presents a new journey olfactory, Flowerbomb Midnight, a sensual and mysterious explosion of flowers, represented by the actress Anya Taylor-Joy.

At 22 years, the actress british-argentina born in America appears in five films in 2019. From Glass, Radioactive, Playmobil: The Movie, Here Are The Young Men, the next release of X-Men The New Mutants, has joined in addition to season five of Peaky Blinders and give voice to a character in the next release of the Netflix Age of Resistance. Their bold actions have been placed in order to make the transition from young actress emerging Hollywood star.

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“Anya Taylor-Joy is the embodiment of our new feminine fragrance: it is at once sensual, mysterious, and powerful, and uniquely multi-dimensional,” said Viktor Horsting and Rolf Snoeren.

In the campaign of Flowerbomb Midnight performed by Inez&Vinoodh, Taylor-Joy is an archetype of a goddess floral modern. From the very heart of the bottle of Flowerbomb Midnight , is initially covered by a veil. At midnight, begins its metamorphosis: it is clear from his haute couture for liderarse, in a bouquet of flowers couture black satin. A modern explosion of femininity, the campaign is built around the mystery and ambivalence, to show a woman who becomes powerful in itself.

As Taylor-Joy said: “I was Born with a little bit of fire in me”, and this fire is evident in the seductive and powerful campaign of Flowerbomb Midnight. “It was very rewarding and Viktor&Rolf think of me it’s like a dream. I deeply admire Viktor&Rolf for his art and I feel that we share the same aesthetic; I’ve always been obsessed with perfume.”

Flowerbomb Midnight is a new addition to a brand disruptive for the family of fragrances Viktor&Rolf. Created in conjunction with Viktor&Rolf and four prestigious perfumers (IFF) – Dominique Ropion, Domitille Michalontransferred-Bertier, Carlos Benaïm and Fanny Bal – this fragrance is a beautiful combination of two chords, distinctive softly:the mystery of Night-Blooming Jasmine Living(TM), and second skin of patchouli and musk. When combined, they produce a fragrance full of possibility and contrasts. In addition, the fruity notes of black currant and pomegranate shine in front of a heady floral heart dominated by Night-Blooming Jasmine Living(TM). Bergamot adds a note of fresh, spicy enhanced by the aromatic pepper pink. A touch of praline, patchouli, a soft accord of vanilla and white musk powder are combined in a trail persistent.

The scent of Flowerbomb Midnight is encapsulated in a beautiful and ultra-modern granada black diamonds. The bottle becomes a form rail and a faceted, coated by a lacquer of metal in textured black.


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